A smart new approach that benefits all stakeholders
Designed to be a win-win-win solution for retailers, suppliers, and customers.
Generate $4 of incremental retail sales for every $1 of reward earned.
Reward shoppers for incremental spend on the brand, not past behavior
Reach shoppers highly engaged with the brand and others who should be.
Build connections between shoppers and the brand, not just products.
Digital first, impact continues to grow as retailer scales digital engagement.
Easy to participate, with transparent offer design logic, performance monitoring from Day 1 of each campaign, and brand-centric media opportunities.
Generate $7 of incremental sales for every $1 of reward earned.
Positively impact transactional and non-transactional behaviors, growing share-of-wallet and Customer Lifetime Value.
In the near term, 5-10x customer participation compared to digital coupons.
Longer term, participation and impact will scale as digital continues to grow and new habits solidify.
Easy for customers to play, an on-ramp to digital acquisition and engagement.
Differentiated value proposition to suppliers, maintaining full control of participation and monetization opportunities.
Fast implementation with very low resource requirements for setup, run and operate.
Easy to understand and generous opportunity to earn rewards.
Easy to play by clicking on an email or identifying themself just like they do in stores.
Relevant offers on their favorite brands with plenty of time to win and ability to shop any store or channel.
Control to select the offers they want to try to “game” the system.
Continuous progress updates on their personal webpage, email, and mobile app notifications.
Fun and engaging user experience, especially when compared with digital coupons.
New and enjoyable reason to become more digitally engaged.