Personalization is the future of promotions. Customers want it. Retailers and brands need it. But very few have succeeded in executing at scale.
What’s wrong — and how do you get it right?
Introduced to mainstream grocery in the early 2000s as of the transformational practices linked to data-driven and customer-centric retailing, personalized promotions are often talked about as the big idea for promotions and ever-increasing levels of sales, profit and customer loyalty. Two decades later, marketers, merchants and brands have not yet unlocked the very real benefits of personalized promotions in a scalable way.
This is about to change.