Untie Nots secures first contract win in Singapore

Contract with Singapore’s largest supermarket chain demonstrates benefit of Group’s international marketing reach

Eagle Eye, a leading SaaS technology company that creates digital connections enabling
personalised, real-time marketing through coupons, loyalty, apps, subscriptions and gift services, is pleased to announce that Untie Nots, the personalised promotions business acquired by Eagle Eye in
January 2023, has secured a multi-year contract with NTUC FairPrice Co-Operative Ltd (FairPrice), a
subsidiary of the FairPrice Group (FPG), Singapore’s largest retailer. FairPrice has selected Untie Nots
to deliver loyalty challenges within its existing Linkpoints loyalty programme. Introduced via Eagle
Eye, this is the first win for the Group in Singapore, demonstrating the benefit to Untie Nots of Eagle
Eye’s international marketing reach, and the speed of the sales cycle for the Untie Nots offering.

The Untie Nots Challenges platform will enable FPG to offer its customers highly personalised,
gamified promotions at scale and to expand its digital customer base. Currently, more than one
million users open the FPG app every month, and the FPG app has recorded a 100 per cent year-on-
year growth in its digitally connected customers since the first quarter of 2022. The multi-year
contract covers FPG’s entire digital ecosystem of grocery, convenience, and food courts across
Singapore, totalling over 2,000 touchpoints across individual food stalls across more than 70 food
courts, supermarkets, pharmacies, and convenience stores. FPG customers will be able to benefit
from hyper personalised offers from early Q3 2023.

This new contract is testimony to the benefit of Eagle Eye’s investment into international expansion
and the initial marketing activities being carried out with Untie Nots, which are building a promising
international sales pipeline.

Tim Mason, CEO of Eagle Eye, said: “We are delighted to have facilitated Untie Nots’ entry into the
Singapore market, just a few months’ post the acquisition, confirming our view that Untie Nots’ AI-
powered challenges solution will resonate with retailers globally. With a growing pipeline, we are
focused on unlocking further opportunities alongside the Untie Nots team, supporting retailers in
accelerating their digital promotions activities to retain and grow their customer bases.

Zyed Jamoussi & Cédric Chéreau, Untie Nots’ Group Managing Directors commented: “We’re
excited to celebrate our partnership with Eagle Eye through our contract with FairPrice Group. It
evidences the increased recognition of our solutions and the new opportunities available to Untie
Nots by leveraging Eagle Eye’s international presence.”